Swiftonomics
The Swift Effect: How Female Artists Are Composing the Future of the Music Economy
An analysis of the 2025 UK music charts reveals a major economic shift, with artists like Taylor Swift driving new investment models in fintech and IP.
The Swift Standard: Deconstructing a 4 Million-Unit Album Launch as a Masterclass in Modern Economics
Taylor Swift’s new album sold 4M+ units, offering a masterclass in modern economics, finance, and direct-to-consumer strategy for today’s investors.