rebranding
The Tennessee Whiskey Effect: How to Find Exponential Returns in Overlooked Assets
A 40-year-old country song’s journey offers a masterclass in asset revitalization, market disruption, and unlocking dormant value for modern investors.
The Price of a Name: What a Scottish Golf Course Rebrand Teaches Investors About Reputation Risk
A Scottish golf course’s rebrand offers a powerful lesson on reputation risk, ESG investing, and the financial calculus of protecting brand equity.