nostalgia marketing
Exceedingly Good Returns: How a 1960s Cake Brand Baked a Modern Financial Turnaround
Discover how Premier Foods turned the nostalgic Mr Kipling cake brand into the engine of a multi-billion-pound financial recovery and stock market success.
The Kidult Economy: How Lego and Pokémon are Powering a Surprising Market Rebound
A 6% surge in UK toy sales reveals a powerful economic trend: the “kidult.” Discover how adults buying Lego and Pokémon are reshaping the stock market.