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Beyond the Toybox: How the ‘Kidult’ Economy is Reshaping Investment and Finance
The UK toy market is up 6%, driven by ‘kidults.’ This blog explores the economic and investment implications of this multi-billion dollar consumer trend.
The Kidult Economy: How Lego and Pokémon are Powering a Surprising Market Rebound
A 6% surge in UK toy sales reveals a powerful economic trend: the “kidult.” Discover how adults buying Lego and Pokémon are reshaping the stock market.