failed rebrand
The Cracker Barrel Conundrum: When Nostalgia Clashes with Modernity, Investors Pay the Price
Cracker Barrel’s attempt to modernize its brand backfired, leading to a sharp cut in its financial outlook and a tumbling stock price.
Where Markets Meet Innovation
Cracker Barrel’s attempt to modernize its brand backfired, leading to a sharp cut in its financial outlook and a tumbling stock price.