Corporate Communications
The Billion-Dollar Pivot: How Synthesia Traded Hollywood Dreams for a SaaS Empire
AI video startup Synthesia pivoted from a niche dubbing tool to a billion-dollar SaaS platform, offering key lessons in strategy, AI, and market fit.
The Authenticity Premium: Why the Market’s ‘Vibe Shift’ Is Your Next Big Investment Signal
A cultural ‘vibe shift’ towards candour, seen in figures like Martha Stewart, is creating a new ‘authenticity premium’ in finance and investing.
The CEO’s Gambit: When Tech Titans Talk Troops, What’s the Real Cost?
Salesforce CEO Marc Benioff’s apology for a controversial comment reveals deep tensions between tech leaders and their communities. What can we learn?