Asset Transformation
The Santana Effect: How to Transform an Undervalued Asset into a Multi-Million Dollar Success
Discover the business lessons behind Santana’s iconic hit, a story of transforming an undervalued asset into a global phenomenon with tips for finance and investing.
Rollin’ on the River of ROI: What “Proud Mary” Teaches Us About Asset Transformation
The story of ‘Proud Mary’ offers powerful lessons on asset transformation, disruptive innovation, and strategic value creation in finance and investing.