and piece together a purchasing decision. It’s a system that places the burden of discovery squarely on the consumer. Generative AI flips this model on its head. Instead of searching

The End of Search Bars and Endless Scrolling Imagine a personal shopper. Not just any personal shopper, but one with an encyclopedic knowledge of every product available online, a perfect memory of your tastes, and the ability to understand nuanced, conversational requests. This isn’t a scene from a distant science fiction film; it’s the emerging […]