ancillary revenue
The Ryanair Effect: How Contrarian Strategy and Financial Discipline Built a Stock Market Titan
Ryanair’s success is a masterclass in contrarian strategy, turning unpopular ideas into a dominant, profitable, and highly efficient business model.
From Napkin Sketch to Market Dominance: The Financial Trajectory of EasyJet at 30
From a napkin sketch to a market leader, we analyze the financial model and economic impact of EasyJet as it celebrates 30 years of disrupting air travel.