Adidas
Adidas, Yeezy, and the Billion-Dollar Lawsuit: A Modern Tale of Brand Risk and Investor Responsibility
A US court sided with Adidas in a lawsuit from investors over its Yeezy deal. Explore the deep implications for brand risk, finance, and investing.
Puma’s Painful Pivot: Can 900 Job Cuts Close the Gap on Nike and Adidas?
Puma’s new CEO cuts 900 jobs in a “painful” decision to close the gap with rivals Nike and Adidas. A deep dive into the financial and strategic pivot.