Franchise Economics
A New Hope for Investors? Analyzing the Financial Force of the Star Wars Franchise After a Leadership Change
A deep dive into the financial legacy of Kathleen Kennedy’s Star Wars era and what her departure means for Disney investors and the future of franchise economics.
The End of an Era: Unpacking the Financial Force of Kathleen Kennedy’s Lucasfilm Departure
Kathleen Kennedy’s departure from Lucasfilm signals a major shift for Disney, prompting a deep dive into the franchise’s financial performance and future.