Brand Strategy
Valentino’s AI Nightmare: A Cautionary Tale for Brands Rushing into Automation
Valentino’s AI-generated ads were slammed as “lazy” and “disturbing.” This case study reveals crucial lessons for brands on AI, automation, and brand soul.
Red Card for Crypto? FC Barcelona’s Sponsorship Fumble and What It Teaches Tech Startups
FC Barcelona’s cancelled crypto deal is a cautionary tale for tech startups on the critical importance of due diligence, brand alignment, and responsible innovation.
Anatomy of a Catastrophe: What Sky Sports’ 3-Day TikTok Failure Teaches Us About AI, Startups, and Innovation
Sky Sports’ TikTok channel “Halo” failed in 3 days. We dissect this marketing catastrophe and explore how AI, SaaS, and automation could have prevented it.
Beyond the Glitter: Decoding Investment Signals in the Shifting Jewellery Market
Discover how jewellery auction results, Ukrainian heritage, and consumer trends offer key insights into the global economy, investing, and financial markets.
From Reality TV to a $5 Billion Empire: A Financial Deep Dive into Skims’ Meteoric Rise
Skims, Kim Kardashian’s shapewear brand, has soared to a $5 billion valuation. We dissect the financial strategy and economic impact of this meteoric rise.
Beyond the Tinsel: What Christmas Ads Reveal About the Global Economy and Investment Landscape
Holiday ads are more than festive cheer; they’re a barometer of the economy. Here’s what this year’s trends tell investors about our financial future.
The Crown’s Balance Sheet: Devaluing a Monarchy Through Reputational Risk
The Prince Andrew scandal is more than a royal crisis; it’s a case study in reputational risk, devaluing the monarchy’s brand and offering lessons for investors.
Musk’s Legal Gambit: A High-Stakes Bet on ‘Free Speech’ and the Future of X’s Financial Ecosystem
Elon Musk’s X is funding a far-right activist’s legal fees, a move that pits free speech absolutism against the financial realities of building a global fintech app.
The Billion-Dollar Brushstroke: Is the Art-Fashion Alliance a Savvy Investment or a Market Bubble?
Art and fashion are converging as sales soften. Is this a savvy investment in brand equity or a sign of economic desperation in the luxury market?