Brand Management
The Lego Principle: What “Smart” Toys Teach Us About Dumb Investments
Lego’s failed “smart” toys offer a powerful lesson for investors and business leaders on the dangers of over-innovation and losing sight of a core product.
The Woke Dividend: How Corporate Political Stances Are Reshaping the Stock Market
In a polarized economy, a brand’s political stance is a key financial risk. See how American Eagle thrived while Cracker Barrel stumbled in the culture wars.
The Cracker Barrel Conundrum: When Nostalgia Clashes with Modernity, Investors Pay the Price
Cracker Barrel’s attempt to modernize its brand backfired, leading to a sharp cut in its financial outlook and a tumbling stock price.
The Price of a Name: What a Scottish Golf Course Rebrand Teaches Investors About Reputation Risk
A Scottish golf course’s rebrand offers a powerful lesson on reputation risk, ESG investing, and the financial calculus of protecting brand equity.
The Ice Cream Wars: Unilever, Ben & Jerry’s, and the Battle for a Brand’s Soul
A clash between Ben & Jerry’s founders and a Unilever exec over a demerger reveals a deep battle for the soul of activist brands in corporate finance.
Adidas, Yeezy, and the Billion-Dollar Lawsuit: A Modern Tale of Brand Risk and Investor Responsibility
A US court sided with Adidas in a lawsuit from investors over its Yeezy deal. Explore the deep implications for brand risk, finance, and investing.
The Paddington Principle: Unpacking the Economics of Empathy, Brand Equity, and Marmalade
Discover the surprising financial lessons from Paddington Bear, exploring brand equity, risk management, ESG investing, and the economics of empathy.
The Billion-Dollar Comment: How One Executive’s Words Put Campbell’s Brand and Stock on the Line
A Campbell’s executive’s firing over disparaging remarks offers a key lesson on how corporate culture directly impacts brand equity and stock market value.
Exceedingly Good Returns: How a 1960s Cake Brand Baked a Modern Financial Turnaround
Discover how Premier Foods turned the nostalgic Mr Kipling cake brand into the engine of a multi-billion-pound financial recovery and stock market success.
The Palazzo Principle: What a Venetian Garden Teaches Us About Modern Finance and Long-Term Value
A Venetian garden offers profound lessons on economic moats, sustainable innovation, and long-term value for investors and business leaders.
The Billion-Dollar Question: De-Risking the “K” in K-Beauty for Global Investors
K-beauty’s global expansion and offshore manufacturing raise a key question for investors: Does authenticity depend on geography or a verifiable brand promise?
More Than a Scoop: The Financial and Economic Implications of Ben & Jerry’s Activist Brand
The Ben & Jerry’s-Unilever conflict over a Palestine-themed ice cream is a critical case study in corporate finance, brand risk, and ESG investing.