Brand Management
Adidas, Yeezy, and the Billion-Dollar Lawsuit: A Modern Tale of Brand Risk and Investor Responsibility
A US court sided with Adidas in a lawsuit from investors over its Yeezy deal. Explore the deep implications for brand risk, finance, and investing.
The Paddington Principle: Unpacking the Economics of Empathy, Brand Equity, and Marmalade
Discover the surprising financial lessons from Paddington Bear, exploring brand equity, risk management, ESG investing, and the economics of empathy.
The Billion-Dollar Comment: How One Executive’s Words Put Campbell’s Brand and Stock on the Line
A Campbell’s executive’s firing over disparaging remarks offers a key lesson on how corporate culture directly impacts brand equity and stock market value.
Exceedingly Good Returns: How a 1960s Cake Brand Baked a Modern Financial Turnaround
Discover how Premier Foods turned the nostalgic Mr Kipling cake brand into the engine of a multi-billion-pound financial recovery and stock market success.
The Palazzo Principle: What a Venetian Garden Teaches Us About Modern Finance and Long-Term Value
A Venetian garden offers profound lessons on economic moats, sustainable innovation, and long-term value for investors and business leaders.
The Billion-Dollar Question: De-Risking the “K” in K-Beauty for Global Investors
K-beauty’s global expansion and offshore manufacturing raise a key question for investors: Does authenticity depend on geography or a verifiable brand promise?
More Than a Scoop: The Financial and Economic Implications of Ben & Jerry’s Activist Brand
The Ben & Jerry’s-Unilever conflict over a Palestine-themed ice cream is a critical case study in corporate finance, brand risk, and ESG investing.
The Fan Economy: How Digital Tribes Are Becoming a New Asset Class
Fanbases have evolved from consumers into a powerful new asset class. This analysis explores the economic impact and investment implications for business leaders.
Disney’s Churn Crisis: What a Celebrity Scandal Teaches Us About AI, SaaS, and the Future of Tech
A celebrity scandal caused a spike in Disney+ cancellations, revealing critical lessons for tech companies on AI, SaaS churn, and brand reputation.
In the Red Jersey: Analyzing Rapha’s Steep Climb to Financial Recovery
High-end cycling brand Rapha, owned by Walmart heirs, faces a steep climb to profitability as losses widen despite revenue growth. Can a new CEO succeed?