AI in Marketing
Valentino’s AI Nightmare: A Cautionary Tale for Brands Rushing into Automation
Valentino’s AI-generated ads were slammed as “lazy” and “disturbing.” This case study reveals crucial lessons for brands on AI, automation, and brand soul.
Anatomy of a Catastrophe: What Sky Sports’ 3-Day TikTok Failure Teaches Us About AI, Startups, and Innovation
Sky Sports’ TikTok channel “Halo” failed in 3 days. We dissect this marketing catastrophe and explore how AI, SaaS, and automation could have prevented it.
WPP’s $400M Bet on Google AI: Is This the End of Marketing As We Know It?
WPP strikes a $400M deal with Google to integrate Gemini and Veo AI, signaling a massive shift in marketing. Explore the impact on advertising and tech.